Digital marketing is like a puzzle—there are lots of constantly moving pieces and they all work together to create a successful strategy. When it comes to your business’s presence online, of course something is better than nothing, but without each of the puzzle pieces, you’ll never really have a complete picture. For example, posting on Facebook is great, but only for those people who already follow you. You need another piece of the puzzle to develop new leads and grow your business. And you need yet another piece to turn those leads into actual sales.
This is true for any kind of digital marketing you do, from simple social media posts to email newsletters and even the accessibility of your website—each of these forms of media are an essential piece of the puzzle. Keep reading to discover why each of these methods is indispensable and how you can leverage other types of marketing to boost your sales.
Posting on popular social media platforms like Facebook and Instagram is great for increasing brand awareness, making personal connections with your customers, and even boosting leads. But the chances of your Twitter post leading to actual sales is very low because only those users who already follow you will see your post. To get the most out of your social media posts and to build a larger audience, be responsive to comments and encourage your current followers to spread the word by hosting a giveaway for those who like, comment, and share. And whenever possible, provide a call to action that encourages viewers to visit your website.
If you have a business Facebook page and you’re not utilizing their advertising platform, you need to start NOW. While not entirely user friendly, Facebook does a great job of guiding you to achieving maximum results. It’s easy to target specific audiences and even re-target those who have shown interest in your business which ultimately leads to more conversions. However, if you don’t already have a social media presence, your audience may not know/like/trust your brand upon seeing your ad, so be sure to do the work on the backend and have well-built social profiles.
You may not consider yourself a writer, but consistent blog posting is one of the best ways to boost your SEO (search engine optimization). Just check out this past blog post to learn why pushing original content in a monthly blog will bring more traffic to your website. But you wouldn’t just publish a blog and cross your fingers that people stumble upon it. You also need somewhere to advertise the blog such as a monthly newsletter, social media posts, etc. You never know when someone will share the link to your post and suddenly, you’ve gone viral!
A monthly email newsletter is an easy and fun way to keep your audience up to date with what’s going on at your business. The goal here is to be personable and foster a connection between you and your clients. Including links to blog posts or Facebook groups you run can also drive traffic back to your website. But in order to increase your conversion rate, you need to build a solid list of email contacts first.
So how can you gain new email contacts to make a monthly newsletter worthwhile? Give potential clients something for free. I’m not talking about offering your services for free, I mean give them information that can only come from the experts—you! Let’s say you’re a photographer. Putting together a downloadable guide to taking professional looking photos on your cell phone is something people will happily exchange their email address for. And once you’ve captured their email, it goes into your list of contacts who can receive a monthly newsletter. But to really make the most of your lead magnets, you need to have enough traffic to your website for people to download this and receive your emails.
The last (but certainly not least) piece of the puzzle is your website, although this piece should definitely be created first because without it, your digital marketing strategy can’t exist. To be successful, you need an easy-to-navigate website so that customers landing there from your Facebook ads, social posts, newsletters, etc. will convert to sales. You definitely don’t want to spend a lot of time and money on creating and running a Facebook ad only for people to arrive at your website and be turned off by too many clicks. Your website is usually the first place potential customers see you, so be sure to put a lot of thought and effort into an attractive website.
Whether you’re feeling overwhelmed by developing a digital marketing strategy or simply don’t have the time, Weatherby Media can help. Get in touch with us today to learn how we can optimize your business’s online presence.
Hi, I'm Jaime.
I'm the CEO of Weatherby Media and LOVE working with incredible entrepreneurs like you every single day to build the business of their dreams. The key to success is an effective digital marketing strategy. Schedule a call to discuss your business goals and how we can help.