You’re ready to level up and grow your digital audience by tapping into the endless potential of social media. But where do you start? Running a business doesn’t leave much time for posting on all the platforms available out there. The key to determining which platforms to focus your attention on is knowing your audience and where these people are spending their time online. So we’ve done the hard work for you by breaking down the audience found on each of the most popular platforms and when you should post for maximum engagement.
If your services or products cater to an older audience (and by older we mean generally over 30 — sorry millennials, we feel your pain) we recommend Facebook as one of your go-to platforms. Facebook is fantastic for quickly and easily gaining followers. The potential clients you’ll find on Facebook appreciate a high level of engagement, so it’s best to respond to comments within a few hours. Photos are not required for posts, so a quick update or shared resource is another way to maintain consistent posting. Additionally, Facebook allows you to create your own community by starting a group. Note: you must have a personal Facebook account to create a business account.
Best Times to Post: Mondays, Wednesdays, Fridays 10-11 a.m.
Services and products that generate a large amount of quality photo content, belong on Instagram. Photos can be some of the most engaging social media content and allow for shorter captions. Instagram appeals to a slightly younger audience than Facebook, although many potential clients will utilize both platforms equally. It’s easy to engage with your followers on Instagram by simply liking their comments on your photos or responding with a short one of your own.
Best Times to Post: Mondays, Tuesdays, Fridays 11 a.m.
LinkedIn is where the professionals hang out, so if you’re targeting lawyers, doctors, accountants, entrepreneurs, etc., you’ll want to channel your social media marketing into this platform. Similar to Facebook in that you can share outside resources or text-based posts, LinkedIn is also useful if you plan to blog or produce original content.
Best Times to Post: Thursdays and Fridays 9 a.m.-12 p.m.
If you’re aiming to get in front of a young audience, TikTok is your platform. Roughly 50% of TikTok users are under the age of 34. Engaging video content is what you’ll find here, and one viral video utilizing a trending audioclip can gain your business thousands of new followers.
Best Times to Post: Before 10 a.m or after 7 p.m.
If you prefer words over photos, Twitter is the best platform for you. When your services or products often require sharing quick updates in real time, Twitter allows you to easily achieve this. You can also retweet posts from accounts with content relevant to your industry or share your own original content.
Best Times to Post: Wednesdays and Fridays 7-9 a.m.
Pinterest is the ideal platform when A. your audience is mostly women, B. your services produce a great deal of visual content, and C. you plan to consistently produce original content such as a blog. Pinterest is also great for sharing articles related to your field.
Best Times to Post: Fridays and Saturdays 8-11 p.m.
Now that you’ve selected your platforms, nail down your posting strategy with our 10 Step Instantly Actionable Social Media Planning Guide. Or if social media sounds like something you’d like to offload to the professionals, schedule a discovery call so we can chat!
Hi, I'm Jaime.
I'm the CEO of Weatherby Media and LOVE working with incredible entrepreneurs like you every single day to build the business of their dreams. The key to success is an effective digital marketing strategy. Schedule a call to discuss your business goals and how we can help.