When it comes to your daily to-do list, maintaining your company’s social media may not be at the top. And even if you are doing your best to have an online presence, it’s easy to make mistakes. Sometimes we fall into a social media routine that may not be as robust as we want it to be. We post the same type of content or don’t find the time to post enough, and eventually, it’s easy to give up the hustle.
But don’t despair! There are tools to help you create social media content that engages your audience consistently. While it may be daunting to learn the tools upfront, the reward is that you will spend a lot less time on the back end of your social media creation, and your content will increase your following in a way you could not even have imagined.
Here are four tools we recommend using to upgrade your social media game!
Canva is a graphic design program that allows you to build posts for any social media platform. It’s super user-friendly and will provide you with templates and ideas for your media if crafting creatives isn’t your strong suit. As a result, your posts will look streamlined and professional. In Canva, you can craft a single creative and duplicate it for different platforms in seconds! And the best part? The basic version is free! We encourage you to try the free version, get comfortable working with it, and then purchase a paid account. It’s well worth the money to gain access to endless stock photos and other features!
Loomly is a social media scheduling tool that will save you so much time when it comes to putting out social media posts regularly. After you link your social media accounts, you can upload your posts in advance. We recommend you carve out regular time in your schedule to sit down and upload your posts into this platform at the beginning of each month, or better, quarterly, and upload all the social media posts you can so you can schedule them and forget about your social media while Loomly does the work for you.
This tool allows you to create video slideshows using photos, short video clips, and music for your social media. It makes you look like a professional producer but is really user-friendly. While still shots are an excellent way to gain a following, video content is a sure way to expand your reach and keep your audience engaged. We love to create our ads on this platform, and you will too!
We can’t all be copyeditors, and let’s face it, whether or not to use a comma with a coordinating conjunction throws even the best writers for a loop. That’s why we recommend Grammarly. This tool, in its basic form, is free. But we recommend paying for a yearly subscription so the platform can pick up on your “advanced” writing errors. We run all of our media through this platform to ensure we don’t have a single copy error. Your social media reflects your brand, and you don’t want errors popping up in newsletters and social posts.
Interested in growing your social media? Grab our FREE guide with 5 Steps To Grow Your Target Audience With Social Media Marketing! And if you are looking for some guidance from a group of professionals who can coach you on how these platforms work and get you started, book a free consultation with us today!
Hi, I'm Jaime.
I'm the CEO of Weatherby Media and LOVE working with incredible entrepreneurs like you every single day to build the business of their dreams. The key to success is an effective digital marketing strategy. Schedule a call to discuss your business goals and how we can help.