Picture this — you’ve got this killer blog, white page, or another kind of lead magnet that you spent a lot of time creating on your site. You advertise and share about it on your social accounts, and it generates a lot of traction! At least, it did. But now, your ads and posts have been buried under weeks or month’s worth of other content, and the traffic generated by your lead magnet has become stagnant. Probably sounds familiar, doesn’t it?
Now, picture this — that killer content you created continuously generates traction and traffic to your site without you having to create new ads or posts for it. It almost sounds too good to be true, right? Wrong! Because, during the initial launch of your content, you included Pinterest in your list of social platforms to market it on, and you used Tailwind to do it.
Tailwind is a marketing tool that I promise you need in your tool belt if you are leveraging your content on Pinterest. And, if you aren’t already, you should be, and I will tell you why!
Pinterest is popular
Too often, Pinterest gets overlooked as a go-to platform for marketing. But, there are over 478 million monthly active users on Pinterest. That is a huge number of potential leads! Another thing about Pinterest that makes it a desirable platform for marketing is that 95% of searches conducted by users on Pinterest are unbranded. This means that people are searching without a particular brand or company in mind and are more likely and open-minded to check out companies they are unfamiliar with — that could be you!
tailwind makes managing your pinterest strategy easy
Now that I’ve explained a few of the many reasons why you should add Pinterest to your list of marketing platforms, I know what you are thinking — “I don’t have the time to manage another platform daily.” That’s where Tailwind comes in. Tailwind allows you to schedule pins and repins to automatically post on whatever future day and time you wish. This means you don’t have to actually be on the platform every day to stay active and present on it. Instead, you can set aside some time once a week or even once a month to bulk-create and gather original and curated content, schedule it to be pinned or repinned for future dates, and then Tailwind publishes it for you.
tailwind’s smartloop feature keeps your content relevant
Tailwind also introduced a feature called Smartloop, which allows you to schedule content to be shared cyclically. This is how you can ensure that your posts don’t stop generating traction after the initial launch. You can choose to have your posts Smartlooped using the evergreen option (meaning your content is continuously gets repinned throughout the year) or using the seasonal option (your content only gets repinned during specified months) to keep your posts in front of users to engage with. Tailwind’s Smartloop feature will help continue to drive engagement and traffic back to your site without you having to post new ad creatives for the same site content continuously.
Have questions about or need help integrating Pinterest and Tailwind in your digital marketing strategy? Book a strategy call so we can help!
Hi, I'm Jaime.
I'm the CEO of Weatherby Media and LOVE working with incredible entrepreneurs like you every single day to build the business of their dreams. The key to success is an effective digital marketing strategy. Schedule a call to discuss your business goals and how we can help.