I know all of you small business owners have been there before, frantically scrolling through your phone’s photo library to find some decent pictures of your products or services you can throw up on social media so your clients know you’re still out there crushing it. I get it! With all the responsibilities of running a company, the last thing you have time for is generating Instagram reels or keeping up with the latest TikTok trends. But the old adage still rings true that when you fail to prepare, you prepare to fail—and that includes preparing digital marketing content.
The solution? Batching your content. Batching is a digital marketing strategy in which you develop your content in bulk during a set period of time by breaking it down by task. I know what you’re thinking—if you don’t have time to create even a few social media posts each week, what makes me think bulk creation would ever work for you? Admittedly, batching does require you (or your marketing team) to set aside a block of time devoted to content creation, but the benefits far outweigh the drawbacks. Keep reading to learn how.
1. it saves time
Who doesn’t love a good freezer casserole? Not only is lasagna equally as delicious weeks later, but the best part is that there’s no prep because you already did the leg work when you cooked the original batch. Content creation is no different! Let’s say you need to write several blog posts to feature on your website in the coming months. You could brainstorm a topic, write a draft, edit it, and publish, then rinse and repeat OR you could spend some time brainstorming a year’s worth of blog topics. That way, when your creative juices start flowing, you’ve got a bank of topics ready to go so you can spend your time actually writing instead of just thinking of what to write about.
2. it creates consistency
To keep the food analogies going, developing a consistent digital marketing strategy is just about as easy as sticking to a restrictive diet. I can’t tell you how many times I started and then stopped my social media posts/blogs/newsletters because I just couldn’t carve out time to get it done. But batching content has helped me develop a plan so that I always have content deploying. I like to stay at least a month ahead when it comes to social media posts so that no matter what’s thrown at me, I’m still communicating with my audience.
3. it helps you develop quality content
Remember when I called you out about rummaging through your camera roll for photos you can post on social media? Creating your content in bulk will help eliminate that because there won’t be any last-minute posts! You will have already set aside time to curate carefully chosen photos to feature on your pages, and let’s face it—these will get way more likes and comments than your iPhone selfies.
Convinced that bulk creation sounds like a great fit for your business but still can’t find the time to get it done? Let us handle it! Weatherby Media can get you set up with all of the tools plus 1, 3, or 6 months’ worth of content in one shot. It couldn’t be easier! Set up a discovery call today to get started.
Hi, I'm Jaime.
I'm the CEO of Weatherby Media and LOVE working with incredible entrepreneurs like you every single day to build the business of their dreams. The key to success is an effective digital marketing strategy. Schedule a call to discuss your business goals and how we can help.