When it comes to selecting the perfect digital marketing package for your business, the options are definitely not one-size-fits-all. But unlike the never-ending search for the perfect pair of jeans, trying on just a few different styles can lead to the right fit. At Weatherby Media, we offer a variety of digital marketing packages, but they all boil down to whether you want to develop your own media with our guidance and ongoing support or you want to take a more hands-off approach and leave the heavy lift of your online presence to the experts. So how do you determine which one is right for you? Ask yourself these three questions below.
1. What is your level of background knowledge when it comes to all things digital marketing?
If you have a degree in computer science or previous work experience in graphic design but just need a little advice on the marketing side of things, your best bet would be a package like our Setup and Coaching, which gives you the jump start you need to begin, but allows you to remain intimately involved in your marketing process by learning it for yourself. On the flip side, perhaps your ability to create eye-catching content isn’t quite as fine-tuned as your business owning expertise, in which case outsourced marketing packages, like our monthly partnerships or bulk content creation, are ideal.
2. How much time do you have to devote to content creation?
Be honest here—do you have several hours a week (minimum) to devote to developing content? As a small business owner, I struggled to get my digital marketing strategy up and running, and I own a digital marketing business! In today’s world, where people can very literally run entire businesses from their smartphones, it’s not enough to throw a few posts up on Facebook and call it a day. You need a fully developed marketing strategy, including social media, advertising, email newsletters, and more. If there’s simply no more space for another addition to your to-do list, an outsourced marketing package rather than coaching is your best bet.
3. How much involvement do you want to have in the marketing process?
Are you a set it and forget it kind of person, or do you prefer to manage every step? There’s no right or wrong answer to this question, but pretending you’re something you’re not will definitely lead to you selecting the wrong digital marketing package. Setup and Coaching packages require you to do all the work once we’ve set you up with templates. Of course, we’re there to guide and support along the way, but this package is best for a business owner who’s looking to learn. Outsourced marketing, while it does require occasional input, is less involved and a fantastic choice for those business owners who don’t have the time, knowledge, or who simply don’t want to deal with their digital marketing.
Asking yourself these three simple questions will help you determine which digital marketing package is right for you – no scary dressing room lighting required. Schedule a discovery call to get started!
Hi, I'm Jaime.
I'm the CEO of Weatherby Media and LOVE working with incredible entrepreneurs like you every single day to build the business of their dreams. The key to success is an effective digital marketing strategy. Schedule a call to discuss your business goals and how we can help.