You’ve made an engaging lead magnet and are ready to get it in front of an audience! But how? Promoting your lead magnet can be a little bit confusing, but if you have a plan, it will become one of the most significant ways to generate new leads for your business. There are so many ways to promote your lead magnet, and here are our top five!
1. put it in a social media ad.
Running ads on various social media platforms will get your lead magnet in front of a predetermined audience. You have the ability to promote your lead magnet to the audience that most frequently accesses your business. For example, does your business cater to middle-aged women within a ten-mile radius of your business? You can set your lead magnet ad to reach only those people. You can be as vague or specific as you want, and each person who clicks through your lead magnet will leave you with a brand new contact for your email marketing campaign.
2. link it to your social media bio.
Your bio is the first thing people see when they access your social media accounts, so it is a great place to put the link to your lead magnet. Be sure to include a short description of what your lead magnet includes so that new viewers will be enticed to click on it and give their information to access it. We recommend your link takes your audience to a landing page where they can easily insert their contact information to access the lead magnet. The best part of this way to promote your lead magnet is, it’s free!
3. use pieces of your lead magnet in your social media content.
Tease your lead magnet by offering your audience pieces of it in your social media posts. Viewers of your Instagram and Facebook pages will easily be able to see what the lead magnet may include, and they will be curious about what the rest of the lead magnet might include. They will quickly give you their information in exchange for the rest of what they consider to be valuable information.
4. pin your lead magnet on Facebook and Twitter.
This way, your lead magnet will always be the first post your audience sees when they access your social media pages. Like linking it to your bio, this way to promote your lead magnet will quickly entice your audience into clicking on your lead magnet and signing up to access it! You don’t want your post promoting your lead magnet to become buried with other social media, so keep it up top by pinning it.
5. promote it on your website.
Insert a pop up on your website that makes it easy and obvious where your audience can access your lead magnet. This pop up can lead them to a landing page where they can insert their contact information, or your pop up can collect the information right then!
Promoting your lead magnet doesn’t have to be a confusing process, and these are five simple ways you can do it for minimal cost. But make sure you are promoting your lead magnet multiple times in numerous ways. Posting your lead magnet a single time won’t give you the greatest results. Instead, be sure it becomes a regular post in your monthly content. If you need help creating and promoting a lead magnet, we are here to support you. Book a discovery call today!
Hi, I'm Jaime.
I'm the CEO of Weatherby Media and LOVE working with incredible entrepreneurs like you every single day to build the business of their dreams. The key to success is an effective digital marketing strategy. Schedule a call to discuss your business goals and how we can help.