As a business owner, growing your email list is one of the most important and cost-effective aspects of marketing. Sending out a regular newsletter allows you to communicate updates, sales, and incentives to your audience, but you may be left wondering how you can grow your email list organically. One easy way to grow your email list is to create a lead magnet for your business.

What is a lead magnet?

Lead magnets are a marketing tool that offers your audience an incentive in exchange for their contact information. Lead magnets are an effective way to market your business because your audience will be more apt to answer a call to action that offers them something for free. The fact of the matter is there are so many pop-up ads that consumers are unlikely to respond to anything they don’t feel adds value to their lives. So finding the right type of lead magnet, and one that is unique from others is essential when considering this marketing strategy. And be sure to pick a topic that won’t need to be updated too frequently!

Lead magnets may come in the form of:

  • A free template or checklist
  • A guide
  • A how-to video, short lecture, or class
  • An ebook
  • A limited subscription or free trial
  • An upgrade of services
  • Quizzes or surveys

Once your audience responds to a call to action to acquire the advertised incentive, they will be led to a landing page where they can insert their contact information. Once you have their contact information, they can be added to several email lists. Generally, the lead magnet incentive will be sent in the first automated email, with several emails following up with the specific contact with other calls to action related to your business. This contact can also be placed in your regular email list to receive your regularly scheduled emails.

Lead magnets are one of the most effective ways to grow your email list, and it happens on autopilot. You can set it up, forget about it, and reap all of the benefits of a growing email list with little to no additional effort! Plus, you will be able to get your content in front of new audience members quickly! This will keep these new contacts engaged with your brand, and engaged followers are much more likely to turn into loyal customers. If you’re looking to grow your audience on social media, download our guide with 5 Steps to Grow Your Target Audience! If you want to learn more lead magnets, I’d love to talk about it with you. Book some time with me and let’s keep the conversation going!

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 Hi, I'm Jaime.

I'm the CEO of Weatherby Media and LOVE working with incredible entrepreneurs like you every single day to build the business of their dreams. The key to success is an effective digital marketing strategy. Schedule a call to discuss your business goals and how we can help.

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