Are you working on gaining new email subscribers? Feel like you’ve been doing all the right things, but your following is remaining the same? It’s time to try creating an engaging lead magnet to gain new subscribers. This is the best “hands-off” way to generate new email subscribers and is really a no-brainer when it comes to marketing your business. We’ve helped so many companies to create engaging lead magnets, and here are our top four tips!

Offer value by helping solve a problem

It’s important to understand your audience and what they perceive to be valuable. Often, offering a lead magnet that helps them solve a problem they are having, or fill a gap in their lives, is an easy way to generate new subscribers. Many companies do this by offering how-to videos, free printables, or webinars. If you know your audience has an immediate need, fill it! Plus, offering your expertise upfront will build a more trusting relationship between your business and your audience.

Offer a demo, upgrade in services, or free trial

When we’re talking about perceived value, offering your services for free is exactly what your audience is looking for. Like offering a lead magnet that helps to solve a problem, offering a demo, upgrade, or free trial will show potential customers exactly what your business can do for them and build trust between these potential customers and your business. Once these trials run out, your potential customers will know you deliver a product or service they cannot live without and will be happy to pay to continue!

show your face and tell your story

Your audience will want to get to know you before becoming a customer. Your lead magnet should tell your audience about your business and give some background on the people behind the curtain. What’s your story? How did your business evolve? Include your picture, or better, a video of yourself! Your audience will better relate to you if they can see who you are and catch your good vibes!

Pay attention to the numbers and change the content if necessary

While you really can just set and forget about your lead magnet and expect your email list to grow, you do want to ensure that your lead magnet is bringing you quality leads. In the event you do not see any return, or if your content becomes outdated, you should update your lead magnet or pivot on your strategy. For example, a lead magnet that may have worked six months ago may need some updating. Again, make minor tweaks, or do a complete overhaul of your strategy if you find you need to. 

If you need to create a lead magnet, we are here to help! Reach out for a discovery call today!

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 Hi, I'm Jaime.

I'm the CEO of Weatherby Media and LOVE working with incredible entrepreneurs like you every single day to build the business of their dreams. The key to success is an effective digital marketing strategy. Schedule a call to discuss your business goals and how we can help.

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