Take the guesswork out of building your business, generate leads that become clients and stop paying for marketing that doesn't work.
Step 1: Buy a Strategic Marketing Action Plan.
Step 2: Review your Strategy MAP over Zoom.
Step 3: Get more clients when you implement solo or with us!
Without a plan and experts in your corner you will...
This leads to inconsistency, spending money that doesn't help your business grow, being the CMO of your business with no experience in marketing, and, ultimately, spinning your wheels all while your business suffers.
We'll do a deep dive into your current marketing and develop a roadmap for business growth.
CEO, Jaime Weatherby, will review your Strategy MAP over Zoom, answer questions, and provide complete clarity and actionable next steps.
Implement the Strategy MAP either on your own or with us as your implementation team, and watch your business grow.
I am so excited about our work with Jaime and her team at Weatherby Media! They knocked it out of the park with our website design! Our team felt served and supported through the entire process. There wasn't a question or worry that wasn't addressed, and they did a great job of helping us focus our message! Thank you so much for your hard work!
Services: Squarespace Website Design and Copy
Jaime and the entire Weatherby team were fantastic to work with! Very organized, collaborative, creative, and easy to work with. They took our marketing and branding efforts to the next level. Would highly recommend them!
Services: Email Marketing and Social Media Content
Jaime, Jess, and the whole team at Weatherby Media have been a massive asset to us in up-leveling our systems and creating a more streamlined marketing plan. Weatherby Media does everything from content creation to backend system communication to project management and ads management. They helped our business to go from a ton of backend manual work to creating automated systems that made our lives easier as business owners. They also pay great attention to detail and provide reporting and explanation in a clear, easy-to-understand way. We can't thank Weatherby Media enough for all they have done for us and our business.
Services: Social and Google Paid Advertising, Email Marketing and Robust Email Marketing Automation, Funnel Building including Lead Magnets, Landing Pages, and Sales Series.
Here's what we look at during your Strategic Marketing Action Plan and what we can offer when we work together.
Create "know" and awareness of your brand.
A website where your audience can connect, engage and grow with you and your services.
Website build out on WordPress or Squarespace.
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Content and copy the welcomes and attracts your ideal client.
Create "like" through hunger worthy content to keep them engaged.
Lead Magnets to hook new raving fans.
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Sales and welcome email series to create meaning connections and excitement in your services.
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Landing and sales pages that convert.
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Social and Google advertising to exponentially expand your reach and build an audience - fast.
Create "Trust" and authority in your service offerings.
Email marketing to nurture the audience you own through email blasts, newsletters, automations and workflows for individualized experiences.
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Social media content that creates engagement and calls your following to action.
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Blog post writing to create original, keyword focused content to promote SEO and provide value to your audience.
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Search Engine Optimization for local and national search campaigns focused on both onsite and back-linking strategies.
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Advertising and funnel management and optimization for the most conversions at the lowest cost.
The ideal place to start with your marketing is a Strategic Marketing Action Plan. The investment you make in the Strategy MAP will be applied to your support with us if we partner as your marketing strategists and implementors.
Not quite ready to buy? No problem, book a discovery call and we will chat about options.
We are wordsmiths, tech whizzes, design gurus, strategic thinkers, creatives and of course, professional marketers. Learn why we are the partner to scale your business and meet our dynamic team.
In the modern world, businesses are always told to have an ‘online presence’ if they want to succeed. After all, consumers are using their mobile devices to look for local services. But what does it mean? What is healthcare marketing? How are you supposed to become a marketing expert as well as everything else you need to do? How do you get started with digital marketing?
The good news is that help is available in the shape of Weatherby Media – we have extensive experience helping dental services, physical therapists, chiropractors, and others in the healthcare niche. If you want to outdo competitors and get more people through the door of your healthcare facility, feel free to contact Weatherby Media today. Even if you just want to learn more about digital marketing and how we can help, get in touch and we’ll answer your questions.
Ultimately, any form of marketing designed to boost the presence of a healthcare service falls into this category. In particular, digital marketing refers to strategies and techniques that are deployed online. As a service-based business, people are constantly looking online for services of your type. As a chiropractor, those with joint and muscle pain research services in their local area for help. If you lack an online presence, the only companies these people will find are your competitors. It’s time to put this right.
What does healthcare marketing entail? With Weatherby Media, you benefit from social media marketing (this includes Instagram, Facebook, and more), email marketing, web design, blogging, SEO, content creation, and a whole lot more. All in all, the idea is to generate traffic and clicks for your website so that you can keep people walking through the doors.
Over time, you will build strong relationships with clients and have a website that acts as a portal to your leads. Rather than simply a group of pages that exist on the internet, your website becomes a focal point for the business. People discover it when searching for services of your type, they use it to learn more about your brand, and they interact with it to get answers to their questions. What’s more, they see you as a market leader and they pick up the phone or send an email.
If you want to learn more about our tailored approach at Weatherby Media, don’t be afraid to reach out to our amazing team. With a discovery call, we can talk about your aspirations and the best digital marketing strategies for your healthcare business.
re you a chiropractor? Do you want more people to find your services online? There are a few things that your customers look for in services of your type when online:
As marketing experts, we can use strategies to boost your online presence. By utilizing keyword research, content creation and optimization, social media, and other strategies, your website will soon compete with others. Suddenly, your name will appear more prominently when prospective customers make chiropractic-related searches. For example, this could be ‘chiropractor near me’ or ‘chiropractic services nearby’.
Similarly, Weatherby Media can help dental services that want to improve their website and take advantage of other digital marketing strategies. We’ve mentioned online presence throughout this guide, but there’s a difference between a positive and a negative presence. We’ll ensure that your presence is characterized by authentic, engaging content and lead-generating interactions.
Thanks to our tailored approach, we’re focused on long-term growth. Why? Because we want sustainable growth from a foundation that generates interest for many years to come. The stronger we can build the foundations, the more likely you are to enjoy long-term success. When you succeed, we do too.
So, while you focus on crowns, bridges, and fillings, we’ll create a funnel that accommodates prospective customers at every stage. Whether they just want to learn more about oral health or book an appointment, you will have enough of a presence for them to choose your company.
As another example, our experience is suited to physical therapists who want to finally harness the power of a website and the internet. Many years ago, local SEO was seen as a luxury, something that was a nice addition to a digital marketing strategy. Now, it’s thought that around 97% of people have searched online to find local businesses. According to some estimates, around half of all people use the internet to find a local business at least once a month. Just think of the number of patients you could be missing out on by ignoring digital marketing.
Just as we saw with dental and chiropractic services, internet users are using their browsers to search for physical therapists. Whether they have just been in an auto accident, suffer from sports-related injuries, or want to reduce pain and discomfort in old age, your website needs to be visible when they search online. Otherwise, you’re cutting off a huge portion of your prospective audience.
With Weatherby Media, everything starts with a discovery call, and you can book one today. While on our website, choose a day and time that suits you. Once booked, you’ll enjoy a 45-minute discovery call where you can share your goals, discuss your web presence, and learn more about our services. Alternatively, send a message using the contact form.
So, why should you choose us? Allow us to explain some of our services and what you can expect when working with us.
Email Marketing – Firstly, the introduction of GDPR and other privacy regulations means that people have more control over their email inboxes. As a result, consumers pay attention to emails again (they give permission to receive emails rather than getting inundated with spam). If you want to keep an email list, we can craft great emails to strengthen your reputation and authority in the market.
Content Marketing – By improving the content on your website and uploading regular blog posts, you can boost your authority and strengthen the sales funnel once more. Rather than taking over the process entirely, we welcome your feedback and revisions so that the content is perfect before it reaches your website.
Social Media Content – We all know the importance of social media, but finding the time to manage multiple channels is often a pain. Don’t worry, outsource to us and we’ll post on your behalf. With the right strategy, your social media channels can thrive and they will become yet another touchpoint for consumers to discover your services. As you can see, healthcare marketing is a multi-faceted approach and one that Weatherby Media can manage for you.
Search Engine Optimization For Healthcare Marketing – As noted above, you would benefit from SEO to compliment the other digital marketing campaigns we deploy. The combination of these Healthcare Marketing services work in a cohesive manner, to drive more referral traffic to your website, creating more sales opportunities for your business.
Website Design and Optimization – There’s more to perfecting a website than its appearance, and this is where Weatherby Media comes in. With all the right tools and experience, we can ensure that your website not only looks amazing but operates efficiently too. Your mobile-responsive website will accommodate potential healthcare clients and can include the following features:
As an upgrade, you can even benefit from SEO (search engine optimization), branded email, lead capture resources, and more. With our hosting services, you’re in the right place to build a fantastic foundation for the future of your business.
With experience and determination, we can help your healthcare service to devise a winning digital marketing strategy. By optimizing paid ads, website design, SEO, content, email marketing, and more, you can finally reap the rewards of digital growth in your niche. Whether you’re a chiropractor, dental expert, or physical therapist, reach out to get the ball rolling today.
We know that it’s hard to stand out from the crowd in today’s crowded environment, and we appreciate that digital marketing seems overwhelming and time-consuming. With this in mind, why not remove this burden from your shoulders and allow experts to handle this on your behalf instead? If you have any questions about how we work or how we can help you specifically, book a discovery call today. With the right healthcare marketing strategies, we can grow your audience and build authority!
A remote company based in Minneapolis, Minnesota
