Digital Marketing in the Healthcare Industry
In the modern world, businesses are always told to have an ‘online presence’ if they want to succeed. After all, consumers are using their mobile devices to look for local services. But what does it mean? What is healthcare marketing? How are you supposed to become a marketing expert as well as everything else you need to do? How do you get started with digital marketing?
The good news is that help is available in the shape of Weatherby Media – we have extensive experience helping dental services, physical therapists, chiropractors, and others in the healthcare niche. If you want to outdo competitors and get more people through the door of your healthcare facility, feel free to contact Weatherby Media today. Even if you just want to learn more about digital marketing and how we can help, get in touch and we’ll answer your questions.
What is Healthcare Marketing?
Ultimately, any form of marketing designed to boost the presence of a healthcare service falls into this category. In particular, digital marketing refers to strategies and techniques that are deployed online. As a service-based business, people are constantly looking online for services of your type. As a chiropractor, those with joint and muscle pain research services in their local area for help. If you lack an online presence, the only companies these people will find are your competitors. It’s time to put this right.
What does healthcare marketing entail? With Weatherby Media, you benefit from social media marketing (this includes Instagram, Facebook, and more), email marketing, web design, blogging, SEO, content creation, and a whole lot more. All in all, the idea is to generate traffic and clicks for your website so that you can keep people walking through the doors.
Over time, you will build strong relationships with clients and have a website that acts as a portal to your leads. Rather than simply a group of pages that exist on the internet, your website becomes a focal point for the business. People discover it when searching for services of your type, they use it to learn more about your brand, and they interact with it to get answers to their questions. What’s more, they see you as a market leader and they pick up the phone or send an email.
If you want to learn more about our tailored approach at Weatherby Media, don’t be afraid to reach out to our amazing team. With a discovery call, we can talk about your aspirations and the best digital marketing strategies for your healthcare business.
Types of Healthcare Marketing Services We Provide
Are you a chiropractor? Do you want more people to find your services online? There are a few things that your customers look for in services of your type when online:
- Online presence
- Positive reviews
- Range of services
As marketing experts, we can use strategies to boost your online presence. By utilizing keyword research, content creation and optimization, social media, and other strategies, your website will soon compete with others. Suddenly, your name will appear more prominently when prospective customers make chiropractic-related searches. For example, this could be ‘chiropractor near me’ or ‘chiropractic services nearby’.
Similarly, Weatherby Media can help dental services that want to improve their website and take advantage of other digital marketing strategies. We’ve mentioned online presence throughout this guide, but there’s a difference between a positive and a negative presence. We’ll ensure that your presence is characterized by authentic, engaging content and lead-generating interactions.
Thanks to our tailored approach, we’re focused on long-term growth. Why? Because we want sustainable growth from a foundation that generates interest for many years to come. The stronger we can build the foundations, the more likely you are to enjoy long-term success. When you succeed, we do too.
So, while you focus on crowns, bridges, and fillings, we’ll create a funnel that accommodates prospective customers at every stage. Whether they just want to learn more about oral health or book an appointment, you will have enough of a presence for them to choose your company.
Physical Therapy Marketing
As another example, our experience is suited to physical therapists who want to finally harness the power of a website and the internet. Many years ago, local SEO was seen as a luxury, something that was a nice addition to a digital marketing strategy. Now, it’s thought that around 97% of people have searched online to find local businesses. According to some estimates, around half of all people use the internet to find a local business at least once a month. Just think of the number of patients you could be missing out on by ignoring digital marketing.
Just as we saw with dental and chiropractic services, internet users are using their browsers to search for physical therapists. Whether they have just been in an auto accident, suffer from sports-related injuries, or want to reduce pain and discomfort in old age, your website needs to be visible when they search online. Otherwise, you’re cutting off a huge portion of your prospective audience.
With Weatherby Media, everything starts with a discovery call, and you can book one today. While on our website, choose a day and time that suits you. Once booked, you’ll enjoy a 45-minute discovery call where you can share your goals, discuss your web presence, and learn more about our services. Alternatively, send a message using the contact form.
Marketing Services We Offer Healthcare Professionals
So, why should you choose us? Allow us to explain some of our services and what you can expect when working with us.
Email Marketing – Firstly, the introduction of GDPR and other privacy regulations means that people have more control over their email inboxes. As a result, consumers pay attention to emails again (they give permission to receive emails rather than getting inundated with spam). If you want to keep an email list, we can craft great emails to strengthen your reputation and authority in the market.
Content Marketing – By improving the content on your website and uploading regular blog posts, you can boost your authority and strengthen the sales funnel once more. Rather than taking over the process entirely, we welcome your feedback and revisions so that the content is perfect before it reaches your website.
Social Media Content – We all know the importance of social media, but finding the time to manage multiple channels is often a pain. Don’t worry, outsource to us and we’ll post on your behalf. With the right strategy, your social media channels can thrive and they will become yet another touchpoint for consumers to discover your services. As you can see, healthcare marketing is a multi-faceted approach and one that Weatherby Media can manage for you.
Website Design and Optimization – There’s more to perfecting a website than its appearance, and this is where Weatherby Media comes in. With all the right tools and experience, we can ensure that your website not only looks amazing but operates efficiently too. Your mobile-responsive website will accommodate potential healthcare clients and can include the following features:
- Social Media Integration
- Image Optimization
- Contact Forms
- Content Copyrighting
- Google Analytics Connections
As an upgrade, you can even benefit from SEO (search engine optimization), branded email, lead capture resources, and more. With our hosting services, you’re in the right place to build a fantastic foundation for the future of your business.
Search Engine Optimization For Healthcare Marketing – As noted above, you would benefit from SEO to compliment the other digital marketing campaigns we deploy. The combination of these Healthcare Marketing services work in a cohesive manner, to drive more referral traffic to your website, creating more sales opportunities for your business.
Contact Weatherby Media Today
With experience and determination, we can help your healthcare service to devise a winning digital marketing strategy. By optimizing paid ads, website design, SEO, content, email marketing, and more, you can finally reap the rewards of digital growth in your niche. Whether you’re a chiropractor, dental expert, or physical therapist, reach out to get the ball rolling today.
We know that it’s hard to stand out from the crowd in today’s crowded environment, and we appreciate that digital marketing seems overwhelming and time-consuming. With this in mind, why not remove this burden from your shoulders and allow experts to handle this on your behalf instead? If you have any questions about how we work or how we can help you specifically, book a discovery call today. With the right healthcare marketing strategies, we can grow your audience and build authority!