Weatherby Media Blog
Motivation & Strategy
Follow the Weatherby Media Blog for entrepreneurship strategies, productivity advice, digital marketing expertise and tackle ways to start living your best life you can implement right now.
4 Proven Ways to Create an Engaging Lead Magnet
Are you working on gaining new email subscribers? Feel like you’ve been doing all the right things, but your following is remaining the same? It’s time to try creating an engaging lead magnet to gain new subscribers. This is the best “hands-off” way to generate new...
How to Grow Your Email List on Autopilot With a Lead Magnet
As a business owner, growing your email list is one of the most important and cost-effective aspects of marketing. Sending out a regular newsletter allows you to communicate updates, sales, and incentives to your audience, but you may be left wondering how you can...
6 Effective Lead Magnet Ideas for Every Business
So you’re ready to create a lead magnet to generate new leads and build your email list, but where do you start? There are many different incentives to place in your lead magnet, and you’ll want to understand what your audience would be most interested in when they...
5 Super Simple Ways to Promote Your Lead Magnet Online
You’ve made an engaging lead magnet and are ready to get it in front of an audience! But how? Promoting your lead magnet can be a little bit confusing, but if you have a plan, it will become one of the most significant ways to generate new leads for your business....
Squarespace Vs. WordPress: Which Platform Is Right For You?
Ready to build a website for your business, but confused on which platform you should use? We’re here to help! There are so many platforms out there to help you build and maintain your website, but the two we see used most often are WordPress and Squarespace. While...
4 Reasons to Let the Experts Build You a Customized Website
Are you tired of having to tell current and potential clients "No," when they ask if you have a website? Or are you sick of looking at the rudimentary landing page you created years ago to fill that need? Well, then it might be time to build a customized website or...
How to Boost SEO: 5 Fool-Proof Ways to Get Your Brand Noticed Online
If you read my last blog, you know SEO helps increase traffic to your website and expand your visibility on the web. SEO stands for “search engine optimization” and is the science of increasing your online audience by moving your website up closer to the top of the...
5 Proven Strategies to Increase Website Traffic
Websites play such a critical role in business today—I mean, you can run an entire company from your web page rather than tying yourself to a brick and mortar location! This is why it’s imperative to ensure you’re presenting your audience with an attractive and...
5 Ways to Drive Meaningful Email Marketing Engagement
One of the greatest ways to engage with your current and potential clients is to use email marketing. We’ve already explained how sending an email newsletter on a monthly or even weekly basis will call attention to your business and help your audience stay current...
Is Email Marketing Dead? 4 Reasons Your Business Needs an Effective Email Marketing Strategy
Thinking of ditching your email marketing strategy and focusing on other areas such as social media and paid advertising? Before you break up with your email service provider, it’s important to understand the potential business growth you could be giving up. While...
How to Start an Email List: 5 Steps to Creating a Contact List From Scratch
As a business owner, I’m willing to bet you pour a lot of money into your marketing strategy each month. But tell me, are you throwing darts, hoping they’ll land on the bullseye of quality leads? Or are you putting your time and money into the pieces of your strategy...
What Should I Outsource? Email Marketing Services to Leave to the Experts
You already know that communicating with your email contacts is an integral part of your digital marketing strategy, and hey, maybe you’re even following through on that! But how comprehensive is your email marketing plan? Are you sending out consistent newsletters?...
3 Reasons to Hire Expert Help for Digital Content Creation
When it comes to content marketing, particularly digital content creation, there is a lot to keep in mind and consider to ensure your strategy is effective, on-brand, and of good quality. The quality and quantity of your content should be consistent, and it needs to...
Which Digital Marketing Package is Right For You? 3 Questions to Ask Yourself When Choosing a Plan
When it comes to selecting the perfect digital marketing package for your business, the options are definitely not one-size-fits-all. But unlike the never-ending search for the perfect pair of jeans, trying on just a few different styles can lead to the right fit. At...
Fine Tune Your Digital Marketing Strategy: 3 Benefits of Developing Your Content in Bulk
I know all of you small business owners have been there before, frantically scrolling through your phone's photo library to find some decent pictures of your products or services you can throw up on social media so your clients know you're still out there crushing it....
3 Tips for Batching Your Content Effortlessly
I know what it's like to feel like you just can't get ahead when trying to produce social media content on a daily basis. Even if you plan to post something new each day on your accounts, sometimes time gets away from you! Meetings run long, things come up, and the...
Why You Should Include Pinterest and Tailwind in Your Digital Marketing Strategy
Picture this -- you've got this killer blog, white page, or another kind of lead magnet that you spent a lot of time creating on your site. You advertise and share about it on your social accounts, and it generates a lot of traction! At least, it did. But now, your...
4 Tools To Help Upgrade Your Social Media
When it comes to your daily to-do list, maintaining your company’s social media may not be at the top. And even if you are doing your best to have an online presence, it’s easy to make mistakes. Sometimes we fall into a social media routine that may not be as robust...
4 Super Simple Steps to Building Social Media Into Your Workflow
Looked at your to-do list lately? If you’re anything like me, it’s a too-long list of things you may never get to. One of those things might be staying on top of your business’s social media accounts. With new platforms emerging faster than you may be able to learn...
Facebook and Instagram and TikTok, Oh My! Which Social Media Platforms Should You Be Posting On?
You’re ready to level up and grow your digital audience by tapping into the endless potential of social media. But where do you start? Running a business doesn’t leave much time for posting on all the platforms available out there. The key to determining which...
4 Steps to Becoming the Face of Your Brand
If you caught my recent blog on pushing original content then you already know how imperative it is to establish that know, like, and trust factor with your business audience. Potential clients are far more likely to connect with and trust you as a person than they...
4 Reasons Why Your Bottom Line Depends on Pushing Original Content
As a small business owner, I understand first hand how creating original content for your company’s online presence gets pushed to the back burner each month. There’s simply not enough time! But from a digital marketing perspective, I can tell you that publishing...
Why A Comprehensive Digital Marketing Approach Is Essential to Your Business’s Success
Digital marketing is like a puzzle—there are lots of constantly moving pieces and they all work together to create a successful strategy. When it comes to your business’s presence online, of course something is better than nothing, but without each of the puzzle...
6 GIANT Mistakes Business Owners Make When Managing Their Social Media
I’m hoping at this point you don’t need to be convinced that social media is one of the most effective forms (arguably THE most effective depending on your audience) of advertising out there. But, just because you have your own Facebook page full of funny cat videos…
6 Reasons Being a Beginner is Freakn Awesome!
Let’s be real, there’s nothing more intimidating than the starting line when you are a complete newbie. Picture staring at the fluorescent white of a blank word document when you want to be a writer. Or the feel of that first heel strike on your first marathon...
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