4 Non-Negotiable Gifts You Should Give Your Business: Closing Year Marketing Tips
I want to challenge you to think differently about your marketing for 2025. This isn't about resolutions or lofty promises that fizzle out by February—it's about gifting your business the foundational tools it needs to thrive.
Too often, micro and small business owners fall into two common traps:
1. They blame unmet growth goals on something other than marketing. Sure, infrastructure and operational challenges are real. Still, the truth is, if not enough people know about you—or you're not staying top-of-mind in meaningful ways—you'll never reach your full potential and will permanently chase clients rather than attract them.
2. They focus solely on the bottom of the funnel. Yes, sales matter, but asking someone to buy from you without building a relationship first is like proposing marriage on the first date. Awkward, right? You've got to fill the top of your funnel with more people deliberately, then nurture your audience, guiding them through micro-conversions before they're ready to say yes.
Let's break that cycle. Here are four non-negotiable gifts you should give your business to close the year strong and set the stage for an even better 2025.
Non-Negotiable Gift One: Nurture Strategy
Consistency builds trust, and trust drives sales. To nurture your audience effectively, you need a clear content marketing strategy that leverages three key pillars:
Blog: This is where your thought leadership shines. Blogs allow you to dive deep into topics and demonstrate your expertise. But don't stop there—promote your blog on social media and repurpose it into bite-sized content for maximum impact.
Social Media: Like it or not, social is where the eyes are. Visibility drives growth, and being visible means showing up consistently. Don't just think about conversions as sales—micro-conversions like gaining followers, engagement, or email sign-ups are crucial steps along the journey. Remember, it takes multiple touchpoints to turn awareness into action, and that number is only increasing.
Email Marketing: My personal favorite. Email is a direct line to your audience and one you actually own. When social platforms shift or disappear, your email list remains your most valuable asset. Plus, email converts at a higher rate than almost any other channel.
If you're overwhelmed by where to start, keep it simple: one blog a month, one email, and 8–10 social posts. Repurpose your content and use categories to keep your messaging consistent.
Non-Negotiable Gift Two: Presence on Social Media
Creating great content is only half the battle. Social media is designed to be, well, social. To see results, you have to actively engage with your audience.
Carve out a minimum of one hour a week to:
Like, comment, and share others' content.
Respond to comments and messages on your own posts.
Build relationships by connecting authentically.
Many business owners who feel frustrated with social media simply aren't doing enough to interact with their audience. The platforms reward connection, so give your business the gift of genuine engagement.
Non-Negotiable Gift Three: Brand Awareness Strategy
Your product or service might be (probably are!) life-changing, but if no one knows about it, your growth will stall. Brand awareness is about putting more eyes on your business and creating opportunities for people to discover how incredible you are.
Here are a few ideas to get you started:
Networking: Find a group and commit to showing up.
Guest Podcasting: Share your expertise with new audiences.
Paid Advertising: Amplify your reach with targeted campaigns.
Pick one strategy and commit to it. You can always add more later, but the key is starting. Make sure you have a goal conversion in mind and a system to initiate that conversion. Can you get them on your social pages or email list? Again, sales are nice, but your focus should be on micro-conversion, where you can continue to nurture that relationship.
Bonus Gift: Non-Negotiable Email List Growth
Your email list is your lifeline. Building it should be a top priority. Think of creative ways to attract subscribers—whether it's through lead magnets, free resources, or exclusive content. Once they're on your list, nurture those relationships with value-packed emails that keep your audience engaged and ready to buy.
When you're building your brand awareness and hanging out on social, you should be strategically thinking about your goal is to get everyone off these broader engagement platforms into your list.
Why Haven't You Done This Yet?
If any of this feels overwhelming, you're not alone. Many business owners feel stuck because they've tried marketing strategies in the past that didn't yield results—or they simply don't have the time to figure it all out.
That's where the Own It! Marketing System comes in. It's designed to save you time, make your marketing efforts profitable, and give you the clarity and tools you need to delegate effectively as you grow.
Your next step toward effortless marketing success starts here. Schedule a call now at weatherbymedia.com/contact to see the system in action. Let's make 2025 your best year by gifting your business with these non-negotiable and a system that makes it all possible.
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