I met my husband, Woody, in 2014. At the time, I had just finished a few half marathons, and my shin splints were at an all-time high, so I took a break from running and went all in on the only way I knew how to work out—group fitness. I loved TRX classes, bootcamp classes, cardio kickboxing—you name it. And there were some fun elements, for sure. But right after meeting Woody, he started taking me to the gym with him.

I want to challenge you to think differently about your marketing for 2025. This isn't about resolutions or lofty promises that fizzle out by February—it's about gifting your business the foundational tools it needs to thrive. Too often, micro and small business owners fall into two common traps:

Marketing can feel like this massively overwhelming thing with way too many moving parts. Trust me, I’ve been there. But when you break it down, it all comes together more simply if you think about it in three core areas: your foundation, nurturing relationships, and getting more people to know about you.

One of the biggest reasons people struggle with their marketing is time. And, for sure, it is a commitment, but so is everything in your business and life that matters. When can you ever get amazing results without putting in a little effort, am I right?

When it comes to marketing your business, the options have traditionally been limited. Maybe you’ve gone the DIY route, spending hours combing through YouTube tutorials or piecing together advice from Google searches (we’ve all been there—gotta start somewhere, right?).

Welcome to October’s peek into my world, where I share a few of my favorite things that have shaped not only my business but also my daily life. I offer insights and recommendations that might just spark a transformation in how you approach work and leisure.

Welcome to End of May’s peek into my world, where I share a few of my favorite things that have shaped not only my business but also my daily life. I offer insights and recommendations that might just spark a transformation in how you approach work and leisure.

Organizing your social media content can feel daunting, but not when you have a system in place. Planning a year's worth of content in one sitting is done in two stages; the 1:1:1 Content Bundle Method generates a base of posts followed by categorizing your remaining filler posts.

Have you ever planned something with the best intentions, only to see it slowly drift into the abyss of "I'll get to it someday"? In business, particularly in marketing, this distinction becomes critically important. Many believe a robust marketing plan is the bedrock of good business strategy.

Long-form content is making a comeback. People are looking for something with more depth, value, and meaning than you can find on social media. Plus, long-form content, like a blog, is the secret to developing endless other content ideas for email and social media marketing. The ability to produce high-quality, engaging blog posts quickly is invaluable.

Welcome to End of April’s peek into my world, where I share a few of my favorite things that have shaped not only my business but also my daily life. I offer insights and recommendations that might just spark a transformation in how you approach work and leisure.

Have you ever felt like you're constantly spinning your wheels creating content, struggling to keep up with an endless stream of content? Trust me, I've been there for myself and our clients when I had my Digital Marketing Agency. The frustration of pouring your time and effort into creating content, only to feel like it's disappearing into the void before anyone sees it, only to need more ideas and content.

The need for efficiency and quality in marketing can not be overstated. There's never been more content out there to compete with. So, to be visible and create real connections - you need both.

As someone deeply embedded in marketing and business growth, I've observed firsthand how an effective marketing "system" or "operating system" can be a make or break for businesses looking to scale and enhance their marketing efforts and, in turn, their ability to gain new clients, build brand awareness and have an impact.

The battle to capture and maintain audience attention has never been fiercer. That's where content pillars come into play, acting as the cornerstone of your content strategy, whether it's sprawled across social media, email campaigns, or your blog. Think of content pillars as the core topics or themes you passionately discuss and explore in your content universe.

Welcome to April’s peek into my world, where I share a few of my favorite things that have shaped not only my business but also my daily life. I offer insights and recommendations that might just spark a transformation in how you approach work and leisure.

What's better than systemizing your marketing? Systemizing your marketing with AI as the foundation of speed and efficiency. Imagine if AI could help you create a month's worth of content in just a few hours. How would that impact your visibility? What about your reach? Business growth?

The world of content marketing has evolved because of AI, making a personalized content marketing strategy crucial for differentiating your brand from the clutter. As the "Systems Girl," my experience in running an agency for over six years through the AI revolution has solidified my belief in developing systems that not only streamline processes but also ensure our content marketing strategy produces authentic, engaging, and effective content.

Content marketing represents a crucial component of any successful business strategy. However, the dual demands of time and money make content creation a challenging task. The long-term benefits of content marketing are undeniable, yet the immediate time investment required can be overwhelming.

In the heart of every entrepreneur lies a vision—a dream of transforming lives with their services and products and, at a minimum, changing our own lives through time and financial freedom that can come by being your own boss. Yet, it's astonishing how often we, myself included, craft narratives that essentially shield us from the spotlight, the very place where our dreams have the chance to flourish.

As we stand at the precipice of a new year, it's natural to scrutinize our budgets, particularly with the whispers of a recession in 2024. While some uncertainties lie beyond our control, it's crucial to focus on what we can influence. Remember, effective content marketing strategies are always opportunities to make and spend money, but the trick lies in smart planning for success.