Own It! Marketing System
Your scalable solution to efficiency, structure, strategy, and a marketing team that grows with you—and pays off.
Most businesses and marketing teams are missing a clear system to generate ideas and turn them into results—but the Own It! Marketing System combines AI-powered strategy, ready-to-use tools, and stackable support options that grow with you to help you stay consistent and delegate with confidence.
Winging it is Exhausting
and, ineffective.
Whether you’re running your own business or supporting marketing clients, trying to “just figure it out” leads to burnout, inconsistency, and second-guessing everything.
Without a clear structure, marketing becomes a constant scramble—and growth feels stuck on pause.
Marketing Feels All Over the Place and Too Much to Do
Whether you’re running your own business or supporting clients, a lack of structure leads to overwhelm and decision fatigue.
You waste time trying to figure out what to post, what to say, or what moves the needle—only to second-guess it all later.
Inconsistent Marketing Means Missed Opportunities
Without a plan, marketing happens in bursts—when there’s time or pressure.
That inconsistency causes revenue to plateau, visibility to drop, and results to feel unpredictable (at best).
No Structure Means You Can’t Delegate (or Scale)
Without the right systems, handing things off feels risky—especially when you’re trying to protect your (or your client’s) authentic voice.
Doing it all yourself isn’t sustainable, but without a clear path to delegate with confidence, growth stalls, momentum fades, and burnout creeps in.
What Happens When You Own It!
With the right system and support, marketing becomes easier, more effective, and way less stressful. Whether you're running your own business or managing clients, the Own It! Marketing System helps you show up consistently, delegate confidently, and grow without chaos.
Marketing That Actually Gets Done
You’ll go from planning to publishing with ease using built-in systems, AI tools, and ready-to-use templates.
This means no more last-minute posts or wasted hours—and your business (or your clients') stays consistently visible and top of mind.
Structure & Support That Scales With You
Start with the system, then stack support as you grow—from content strategy to full-service execution.
No more outgrowing your tools or hiring before you're ready. Just clear next steps, smarter systems, and support that meets you where you are.
Confidence to Delegate Without Losing Your Voice
With strategy baked into the system, it’s easy to hand off marketing tasks while staying true to your brand (or your clients’).
You’ll finally be able to trust your team to execute—without micro-managing or rewriting everything.
Peace of Mind and Clear Direction
You’ll always know what to do next, what to focus on, and how it all ties back to your bigger business goals.
Say goodbye to shiny object syndrome and second-guessing. This is sustainable, strategic marketing—built for the long haul.
Who We Serve
As a small to medium-sized business owner, you’ve built a successful business—but marketing still feels like a messy pile of shoulds. You’ve got a VA or internal help, but no one’s quite sure what to do, when, or why. You want to stay visible and grow, but not at the cost of your time, voice, or sanity.
The Own It! Marketing System gives you the structure, strategy, and scalable support to confidently delegate, show up consistently, and lead your marketing like a CEO.
As a marketing service provider, you’re doing great work for your clients—but behind the scenes, it’s… alot. You’re rebuilding strategies, chasing approvals, and spending hours on content that should’ve been profit. You want to scale sustainably, without overextending yourself or your team.
The Own It! Marketing System gives you a plug-and-play backend—or client-facing portal—to streamline delivery, boost margins, and support more clients with less stress.
Client Thoughts
“I’m LOVING the Own It! Marketing System with Weatherby Media! Marketing can feel so overwhelming, and Jaime helps to break things down in an easily digestible way with an actionable content marketing strategy. My marketing feels sustainable it will help me consistently attract my ideal client. I can’t recommend this program enough!”
Your Marketing, Finally Systemized
Available as a single license for business owners or a multi-license reseller plan for marketing service providers.
The Own It! Marketing System is your plug-and-play content marketing platform—designed to simplify your strategy, scale your visibility, and make delegation easy.
What You Get: Tools That Turn Ideas Into Impact
AI-powered prompts to plan, write, and delegate faster
40+ content plan templates for blogs, emails, and social
Frameworks for repurposing, batching, and idea generation
Templates for captions, emails, and marketing copy
Tools to get more out of AI like ChatGPT
100+ plug-and-play Canva templates
...and everything you need to market smarter.
Let’s Build Your Marketing Team
Stackable support that grows with you—so you get what you need, when you need it.
Whether you’re DIY-ing with a VA or ready for full-service support, the Own It! Marketing System meets you where you are. Start with the System as your AI-powered coordinator, then layer in strategic guidance, done-for-you execution, or leadership-level oversight when you're ready.
The AI Marketing System
Solve For: Unclear priorities and inconsistent content flow
You’ve got ideas—but no structure to turn them into action. The System gives you an organized plan, smart tools, and ready-to-use templates that bring consistency to your content without relying on an outside team. It's your marketing brain, built in.
Content Strategist
Solve For: Lack of clarity on what content to create and how to guide your team
You’re ready to create—or have a VA to help—but you’re missing the strategy that ties it all together. Your Content Strategist builds your quarterly plan inside the System and helps you fine-tune messaging so your team always knows what to do and why it matters.
Marketing Virtual Assistant
Solve For: Content creation taking too much of your time (or not getting done at all)
You’ve got a plan, but actually producing and publishing content keeps falling on you. A trained Marketing VA takes over the day-to-day tasks—writing, scheduling, and managing your content inside the System—so your marketing runs without you having to run it.
Fractional CMO Leadership
Solve For: No one driving your marketing strategy forward
You’ve got a team, tools, and activity—but results are flat, and no one’s steering the ship. A Fractional CMO steps in with senior-level insight to align your marketing with business goals, track what’s working, and lead your team with clarity and confidence.
What We Help You Create
Marketing shouldn’t feel scattered—or like something you have to figure out on your own. When you don’t have the right support or structure in place, visibility becomes inconsistent, leads dry up, and your message gets lost.
That’s why we offer flexible, scalable services that meet you where you are—and help you grow with clarity, confidence, and support that fits your business.
Content Marketing
Build your visibility and connect with your audience through consistent, brand-aligned content across blogs, emails, and social.
Whether you’re doing it yourself or outsourcing it to our team, we give you the plan, templates, and execution to show up confidently and consistently.
Sales Funnels & Email Automation
Turn interest into action with lead magnet funnels, landing pages, and automated email sequences that nurture and convert.
You’ll move from scattered promotion to a smooth, scalable system that works in the background to drive sales and save time.
One-Week Websites
Your done-for-you website—written, designed, and launched in just one week.
Perfect for new offers or brand refreshes, we combine strategic messaging with clean design to get you online fast, with no compromises on quality.
Fractional CMO
Get the high-level strategic leadership your business needs—without the full-time cost.
We step in as your marketing leader, helping you analyze performance, align your team, and build a plan that drives real growth.
Get to Know Us
At Weatherby Media, we help business owners and marketing service providers stop spinning their wheels and start showing up with clarity, consistency, and confidence.
We believe great marketing shouldn’t require a huge team or ridged retainers. That’s why we created the Own It! Marketing System—a plug-and-play platform backed by AI tools, strategic templates, and scalable support that grows with you.
Our mission is simple: to make marketing feel doable, delegatable, and aligned—so you can build momentum without burning out.
Led by Jaime Weatherby, founder of Weatherby Media and creator of the Own It! Marketing System, we’re here to help you own your marketing, your message, and your growth.
Learn With Us
You don’t need to figure it all out on your own. The right resources can shift you from second-guessing to confident action—so you can build momentum without burning out. Our free content is here to help you learn, grow, and stay aligned.
Let’s Install a Marketing System & Build a Team That Works for You
Book your free exploratory call to see how the Own It! Marketing System can help you simplify content, scale support, and show up with consistency. Whether you’re a business owner or a marketing service provider, we’ll help you find the best-fit solution for where you are right now.