Jaime’s Favorites: April
Software Addiction: Notion
Did you know I have a master's in project management? It was originally a strategic move to pause my student loan payments, but it gave me the breathing room to grow a side hustle that, 7 years later, turned into the business you see today. My obsession with systems and project management has led me on a quest through Asana, Trello, Monday.com, and even a highly detailed Excel saga. But then, I discovered Notion. Notion has completely won me over. It's not just another tool; it's the backbone of all our Marketing Systems and Operations here at Weatherby Media. Its versatility stands out, making it indispensable for us. If you're as passionate about systems and efficiency as I am, I highly encourage you to check out Notion. It might just be the game-changer you've been looking for. Check it out!
What I’m Reading & Recommending: Buy Back Your Time by Dan Martell
As an entrepreneur, the goal is to grow a business that supports the dream life you envision, and that lets you focus on exactly what you love doing. And I found a gem for this I wanted to share! "Buy Back Your Time" by Dan Martell isn't just a book with advice but a roadmap to crafting the perfect role for you in your business and creating more space. Martell's strategies outline how to use tools (like our Simple Marketing System) and hire help that "buys back your time." It's an excellent way to think about strategically scaling - I highly recommend it! Get your copy on Amazon.
Things That Make Life Better: Two Cellphones
Is your business running you, or are you running your business? No judgment here—my business ran me for years until it ran me into the ground. My number one piece of advice? Getting a second work cellphone. The decision to use a second cellphone solely for work did more than just help me establish boundaries; it revolutionized my entire approach to work-life balance. It wasn't just about controlling external demands; it was about addressing my own habits. Having a dedicated work phone meant I could physically put away work at the end of the day, controlling my urge to check one last email before bed without imposing on others to respect my boundaries. If you're struggling with setting boundaries that protect your time and energy, consider this not just a tip, but a lifeline. If you're struggling with setting boundaries that protect your time and energy, consider this not just a tip, but a lifeline.
Quotes that Hit:
“You do not rise to the level of your goals. You fall to the level of your Systems.” - James Clear
Well, shoot, if there was ever a mantra that perfectly encapsulates the heartbeat of my business, it's this profound nugget of wisdom from James Clear. It’s so spot-on that I’m making it a permanent fixture on my website and sliding it into my email signature, too. It’s a powerful reminder that our ambitions are only as strong as the systems we build to support them.
Let’s Meet Up!
Our Simple Marketing Systems will streamline your content marketing to be more effective and efficient. You can engage with this framework with two different levels of support:
Custom Content Strategies: Custom annual editorial calendars and 90-day detailed content calendars tailored to your brand complete with trainings, ChatGPT prompts and Canva templates.
Creative Agency OS: End-to-end operating system for your creative agency to guarantee profitability and scalability. Includes project management, time & people management, client boarding, quoting, job costing, staff training & onboarding, and more.
